Managing omnichannel strategy
Retail and Hospitality are constantly evolving sectors, in which digital transformation has had and continues to have an increasingly incisive role. If on one hand the digitalization of processes has largely simplified and streamlined workflows and management, on the other it has contributed to providing an effective response to the needs of the new consumers, placing them more and more at the center of attention, with the aim of offering them valuable, personalized and increasingly multichannel experiences. Thanks to our wide range of solutions tailor-made for every type of point of sale, from small independent businesses to franchising chains, we can offer tangible assistance to retailers in order to satisfy the constantly evolving needs of consumers, improve staff efficiency and guarantee maximum reliability.
Essential Technologies
Small and medium-sized independent outlets often have difficulty managing innovation. Sometimes they don't have the necessary skills, or they fear committing to appreciable investments, for which they don't see an immediate return. They need handholding in the digital transformation processes. They are looking for "turnkey" solutions, that are efficient, simple to use, and which satisfy the requirements of tax digitalisation processes and automation of the cash point. This is exactly the reason why we have created a wide range of products dedicated to the evolution of small and medium-sized stores, using the most innovative technologies to create tailor-made and ready-to-use solutions.
Digital Transformation
Independent stores with large footprints need to quickly adapt to changes in shopping habits. Most of the efforts are focused on the evolution of the cash point. In the food sector the trend is to simplify the checkout process, in fashion there is an increase in availability of alternative payment stations. Consumer needs go beyond the evolution of the cash point. Today people are looking for a multichannel, seamless and customized shopping experience. Shopkeepers must get to know their customers better and communicate with them in a personalized way. They are looking for connected, modular, easy-to-use, easy-to-integrate front-end and back-end solutions.
Innovation and experimentation
The needs of large chains are the most complex and structured. They must offer unique experiences at the point of sale to strengthen the relationship with customers. They must support in-store staff and the entire supply chain, integrating digital tools and technologies that streamline workflows. They have to deal with new purchasing methods such as unified commerce, which requires total integration between physical and digital channels. We can support them with centralized and flexible systems that simplify communication, guide them through daily activities, make information accessible in real time and adapt to the ever-changing needs of the “new consumer”.